A combination video and photo shoot for LEDVANCE.
LEDVANCE was creating a new campaign - "The American Way of Light." It's what I would describe as a "feel good" campaign designed to emphasize Americana - an American family, USA pride and that their products are made in the USA with USA and global parts.
The original spec was based around a set of visuals LEDVANCE wanted to invoke - basically a family in and around their home. For the photographs, they wanted to bring attention to the lights by having them flare out as it made ...Read More